Your Commercial Operating Partner

We have worked with management teams and boards for over 25 years to help transform businesses and improve shareholder value. Our focus today is small and medium sized businesses that are at a crossroads in terms of future priorities and strategic decision making. We are a boutique firm and will take on a select number of clients each year. We are uniquely positioned to help both when it comes to core business growth as well as future innovations and product extensions.

We are your Commercial Operating Partner.

Client services

Strategy & Alignment

Remove hidden barriers within the team, management and board

Pinpoint and prioritize top strategic priorities

Create alignment and define execution plan

Core Business Growth

Sales Acceleration

Outside-in perspective and assessment of sales strategy, people, processes and capabilities

Viability of business model

Execution plan for profitable growth acceleration

New Business Creation

Growth Innovation & Ventures

In-depth analysis of existing & new growth opportunities

Prioritization based on existing capabilities

Execution plan & governance for select initiatives


We are a team of entrepreneurs, management consultants and tech investment bankers, with long experience building and leading companies

Annika McCrea

+20 years Strategic Management Consulting  in US

+15 years US and Europe Sales Transformation  and entrepreneurial businesses

M. Sc. Business Administration, Lund School of Economics

Christian Lagerling

+20 years Strategic Consulting & Investment Banking

Co-founder GP Bullhound

M. Sc. Finance & Economics, London School of Economics

Katrin Fagerberg

+20 years Strategy Execution Consulting & International Expansions

+15 years CEO responsibility

M. Sc. Finance & Economics, Stockholm University

Christoffer Karlsson

Tech Startup & Venture Capital Background

M.Sc. Industrial Engineering and Management, Lund University


Tegnérgatan 15, 11140 Stockholm

One Maritime Plaza, 94111 San Francisco